Toronto / Remote / Only for the ones who see the invisible threads
SIGNA is looking for a Brand Strategist who doesn’t think in “target audiences” and “value props” — we’re looking for someone who can turn a company into a belief system. Someone who can take a boring brief, crack its ribs open, find the beating narrative underneath, and rebuild it as something people feel in their nervous system.
This isn’t strategy. This is myth-engineering.
You write the story the world will eventually repeat. You define the emotional weaponry. You pull insights out of places normal strategists never even look. You translate chaos into clarity — and clarity into power. You build worlds clients didn’t know they were allowed to live in.
– A brain wired for patterns, symbols, and psychological hooks – Ability to turn complexity into sentences that hit like prophecy – Obsession with culture, subculture, and everything happening underneath culture – Zero patience for bland strategy decks – A portfolio or writing sample that shows you’re not operating on the usual settings
You’re the one people come to when they don’t know what the hell they’re trying to say. You can smell a brand’s real story instantly — the one buried under all the corporate wallpaper. You’ve got taste, instinct, and the ability to articulate things people didn’t even realize they felt. You’re equal parts philosopher, analyst, storyteller, and arsonist.
A seat at the table where we build doctrine, not deliverables. A studio that actually listens to strategy instead of treating it like seasoning. Projects that don’t play safe — ever. And the freedom to write with teeth.
Send us something that proves you’re the frequency we’ve been waiting for. A link, a deck, a film, a rant — whatever carries your voltage. arash@signa.agency Subject line: BRAND STRATEGIST