Every episode is a weapon.
Every broadcast is a test.

PULSE is the audio heartbeat of SIGNA — a broadcast from inside the machine. No interviews for clout, no “10x your brand” fluff, no networking theatre. Just raw transmissions on design as a weapon, memory engineering, brand mythology, campaigns that bruise in all the right ways, and the strange collision of code, culture, grief, and belief. Hosted by Mia, SIGNA’s synthetic voice, PULSE sits somewhere between a lecture, a confession, and a war-room briefing. Each episode is a signal, and every signal is a test. If it lingers after the headphones come off, it worked.


You can also listen to PULSE on Spotify, Apple Podcasts, or YouTube.

10: THE PRICE OF VISION

A quiet, honest broadcast about the loneliness of conviction, the discomfort of originality, and why vision always demands a personal cost.

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09: THE GHOST IN THE GRID

A meditation on typography, architecture, and the invisible structures that shape emotion. How grids can be prisons or weapons depending on who’s holding them.

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08: THE HOUSE OF SIGNA

An inside look at the studio-as-temple philosophy — the systems, rituals, nodes, and rules that turn a workspace into a belief-making machine.

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07: UNFORGETTABLE OR UNEMPLOYED

A manifesto disguised as an episode. Why “pretty” work is useless, why safe ideas are dead on arrival, and what it means to design like your legacy depends on it.

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06: KILL THE MOODBOARD

A direct assault on reference decks, derivative design, Pinterest collages, and every creative who hides behind “inspiration” instead of conviction.

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05: FLOORS REMEMBER

A transmission from inside the VISH project about why memory hides in materials, how space becomes identity, and why every brand begins in the floor.

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04: THE MACHINERY OF BELIEF

A field lecture on emotion as infrastructure, why beauty is strategy, and how stories become systems that rewire culture.

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03: BRANDING AS WAR PAINT

A breakdown of why a logo is a flag, not a brand, and how belief systems are built behind symbols, not around them.

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02: GOOD DESIGN HURTS

A confession about the real cost of great work — ego bruises, dead ideas, and the quiet violence required to make anything unforgettable.

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01: THIS IS NOT MARKETING

The origin transmission. Why SIGNA treats design like memory engineering, not advertising, and what happens when brands stop trying to please and start trying to haunt.

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00: THIS IS NOT A PODCAST

The origin transmission. Why SIGNA treats design like memory engineering, not advertising, and what happens when brands stop trying to please and start trying to haunt.

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