SOCIAL MEDIA DIRECTOR (SIGNAL DEPLOYMENT)

Toronto / Remote / For the strategist-creator hybrid who knows how to bend algorithms and build cults

SIGNA is looking for a Social Media Director who treats platforms like battlegrounds and content like ammunition. Someone who understands tone, timing, psychology, storytelling, and the weird alchemy that makes people stop scrolling and feel something.

We don’t want a scheduler.
We don’t want a “content person.”
We want the person who can turn a studio’s ethos into a living, breathing presence online and make it impossible to ignore.

This isn’t marketing.
This is signal warfare.

WHAT YOU DO HERE

You craft the voice of SIGNA across every platform.
You build narratives, sequences, provocations, moments.
You identify cultural waves and slip SIGNA into them with precision.
You manage launches, teasers, campaigns, experiments, and the long-game mythmaking.
You turn our work, thinking, personality, and doctrine into content that hits.
You grow a community that feels chosen, not chanted for.
You don’t “post.”
You deploy.

WHAT WE EXPECT

– Deep understanding of TikTok, IG, X, LinkedIn, YouTube (and upcoming spaces)
– Strong taste in content, motion, typography, editing, and storytelling
– Ability to concept, write, produce, and ship quickly
– Experience analyzing engagement and adjusting strategy with intelligence, not panic
– An instinct for virality — the good kind, not the cringe kind
– A portfolio or feed that proves you understand attention
– Comfort handling the founder’s personality, voice, speed, and chaos

WHO YOU ARE

You’re equal parts strategist, writer, editor, and cultural analyst.
You obsess over what makes people react.
You know how to create tension, mystery, humor, hype, and narrative arcs.
You understand aesthetics and identity.
You’re not afraid to experiment, break patterns, or be weird.
You operate like a filmmaker trapped in a marketer’s job title.
You don’t chase trends —
you weaponize them.

WHAT YOU GET

A studio with an identity strong enough to make content actually interesting.
Freedom to build the SIGNA mythology in public.
Close collaboration with design, strategy, film, and MIA.
A front-row seat to a brand that’s evolving fast.
A role with huge creative influence.

HOW TO APPLY

Send us a link to the feed you’re most proud of — yours or someone else’s that you built.
Show us your fingerprints.
arash@signa.agency
Subject line: SOCIAL MEDIA DIRECTOR